Graphic Communications Management - BS

Student journal presentation at TAGA conference 2017 Student journal presentation at TAGA conference 2017 Graphic Communications Management Graphic Communications Management GCM field trip to SGIA Expo 2015 GCM field trip to SGIA Expo 2015 Graphic Communications Management Graphic Communications Management GCM students checking prints GCM students Graphic Communications Management Graphic Communications Management GCM students GCM students Graphic Communications Management Graphic Communications Management
Production gets it done

Graphic Communications is a broad term for all of the industries involved in reproducing an image on paper or a variety of other media. Due to the rapid technological changes, the graphic communications industry have expanded services to include retail display design, e-commerce, web page design and hosting, mailing, fulfillment, and a host of services that provide horizontal marketing well beyond the core printing model. Appalachian State University’s Thomas W. Reese Graphic Communications Management program develops technical skills that enable students to find their niche in the vast industry of graphic communications.  

The Graphic Communications Management Program

  • caters to a student who wants and needs “hands-on” learning
  • allows the student to express their “creativity” through multiple avenues
  • has “small-sized” classes
  • is known for job placement
  • is known as a “Career Ready Major”

Appalachian State University graduates of the Graphic Communications Management Program have achieved the following positions:

  • Account Manager/Account Executive
  • CAD Designer
  • Customer Service Representative
  • Department Supervisor
  • Designer and Project Coordinator
  • Digital Press Manager
  • Educator
  • Graphics Color Analyst
  • Lean Manufacturing Coordinator
  • Mail Data Specialist
  • Marketing Specialist/Marketing Manager
  • Material Coordinator
  • Pre-press Specialist
  • Press Operator
  • Post Press Manager
  • Print Buyer
  • Production Manager
  • Project Estimator
  • Scheduling Manager
  • Social Media/Web Specialist
  • Wide Format Specialist 
  • Web Designer

Employment

Students are prepared to enter the workforce in a range of roles upon graduation. Employers include Classic Graphics, WestRock, Salem One, R.R. Donnelly, Meredith-Webb, Wright Global Graphics, Copac Global Packaging, CCL Label, Wikoff Color Corporation and other companies.

Scholarships

A complete list of scholarship opportunities can be found on the department’s Scholarships page